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About Us

Our Mission and Vision

Counsel and Care is a national advice service working with older people, their families and carers to get the best care and support.

Counsel and Care began its life in 1954, when its founders, Bob Graham and Joceline Owen, were prompted to take action in response to the poor levels of care experienced by many frail older people. They set up the Elderly Invalids Fund, as it was then known, to help finance and support the move of older people out of hospital and into care homes.

After 57 years as an independent charity providing information and advice to older people, their families and carers, Counsel and Care merged with the older people's charity Independent Age in July 2011. This meant that a broader range of services could be provided than either charity could provide separately.

Today, with an ageing population, where 3 out of 5 people aged 65 and over will need care, Counsel and Care's advice service is needed more than ever. 

What We Do

Advice and information »

Counsel and Care's independent, dedicated and sympathetic Advice Service offers information and support to around 250,000 older people, their families and carers a year. We can advise on a range of community care issues, including finding and paying for care, welfare benefits, and hospital discharge.

Policy Influencing and Campaigning »

The Policy and Communications Team at Counsel and Care works to influence government, the media and other stakeholders to get the best care and support for older people. Older people's concerns and experiences reported to our advice service inform our campaigning work. Our independence means that we are able to campaign and lobby on more controversial issues.

Fundraising »

Counsel and Care relies entirely on the generosity of the public for income, as we receive very little statutory funding. Without your generous donations and legacies we would be unable to continue our valuable work. You can help ensure that no older person has to live in poverty, social isolation and difficulty by supporting Counsel and Care with a donation or remembering us in your will.

Working in Partnership »

Counsel and Care's expert advice and information service can partner with other organisations including local authorities, healthcare providers, housing associations and employers to help them meet the care and support needs of residents, patients, tenants and employees.

Vital Links

Our new network supports befriending schemes throughout England and Wales.

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Counsel and Care is a service of     Independent Age, registered Charity No. 210729

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