Policy and campaigns
Policy and campaigning are key activities in Counsel and Care's work with older people, their families and carers to get the best care and support. We seek to influence government, the media, and other stakeholders on the key issues facing older people today. To achieve better policies, services and funding, we use evidence from the experiences of older people reported to our advice service. And we campaign in our own right and as members of external networks and coalitions.











